LEGO Packs
LEGO will create Lego kits to aid in tough conversations relating to topics like same sex, divorced, and multicultural households, along with an instructional manual that acts as a conversation facilitator.
Lego will create a print series of kids in adult situations to drive home the message to parents that they need to have these tough conversations before their children experience them alone in the real world.
Browser Plug-In
Lego will create a plugin where parents can receive alerts when their children are searching for certain topics that match the Tough Conversation packs, allowing parents to know when it's the right time to start these conversations.
CW: Amber Jolley